This is the Intellecta Group
In 2013 we set our course to become a focused consulting organization, divesting our printing business in order to accomplish this aim. Today, Intellecta Group is on the way to even greater heights. By combining the power of 11 leading-edge agencies, we are setting the standard for ground-breaking communications in the digital age.
Ours is a people business. We are around 550 consultants, and together we cover a wide range of communications competencies - from insight, strategy and concepts to design, activation, events, campaigns, digital production and follow-up. We combine these competencies as required in order to match the needs of every assignment.
A new level
2014 was a year in which Intellecta truly raised its game. We took great strides when it comes to sharpening our offering, cross-selling between agencies, attracting and retaining talent, improving quality and delivering on our financial goals.
I’m very happy to say that we delivered on our short-term financial prognosis for 2014, and are well on our way to reaching our goal of generating around 60% of agency income from business area Digital.
Taking the lead
Our ambition is to be among the first and best in everything we do. During the year we realized our strategy to become a global market leader in the fast-growing open-source/Drupal CMS consulting market. We achieved this by initiating the acquisition of US company Blink Reaction, and merging Bysted Copenhagen with Propeople Denmark.
We also took steps to advance our position in two more digital growth areas: motion media and games for marketing. To do this, we created two new companies. Motion media company Unreel was spun off from Rewir, and ISBIT GAMES from River Cresco.
Organic growth is another essential part our plans, and we have created outstanding growth potential by following existing clients into new markets. In 2014, we opened new offices in Berlin (Propeople), Amsterdam (River) and Shanghai (Hilanders).
Strong client portfolio
Good business comes from successful customers. Our 500-strong client list includes some of the most notable companies in the Nordics and worldwide, such as Nike, Björn Borg, Scandinavian Airlines (SAS), Swedish real estate magazine Fastighetstidningen, Norwegian multinational telecoms company Telenor, and Copenhagen Municipality.
Intellecta’s customer base is not industry specific. Among our top 30 customers, 83% of the business is generated from the private sector and 17% from the public sector. Looking at our entire customer base, we work with B2B and B2C customers, the public sector as well as non-profit organizations.
In 2014, 30% of our top 30 customers were served through collaboration between two or more of our agencies, up from 10% in 2012.
An international player
We are present in 13 markets on three continents (Sweden, Denmark, Austria, Germany, the Netherlands, United Kingdom, Bulgaria, Moldova, Ukraine, USA, Brazil, Vietnam and China). Close to one-third of our business is now international, and we aim to reach 50% toward the end of 2015.
Supporting communities: the Gundua Foundation
Intellecta is the initiator and proud supporter of the Gundua Foundation in Northern Kenya. The foundation runs two schools and a health clinic with the aim of making a difference for the local children and communities. Intellecta donates a lump sum every year. Many of our employees also donate and give time to the foundation.
We achieved a great deal during 2014, including new computers and a new basketball court for Gundua Secondary School. Gundua Primary School was named best school in the Buuri District 2014, and the Secondary School retains its place in the top three. We have been able to send seven of our top students on to University through the Gundua Grant. Children attending the schools now outnumber the Intellecta Group’s employees!
During 2014, the Gundua Health Centre delivered 55 babies, received 5,500 patients, treated 1,100 dental patients, carried out 260 HIV tests and held 180 family planning sessions.
In a world where the digital revolution is about to fundamentally transform our clients’ business models, Intellecta is now well positioned to meet our clients’ needs with strategic, creative and digital offerings. Together with our very talented consultants, I am looking forward to continue to develop our offerings for the benefit of our clients.
Yann Blandy, CEO